The English Soap Company

Enhancing User Experience and Scalability for The English Soap Company: A Collaborative Effort

The English Soap Company's website is a prime example of how collaboration between a designer, WordPress developer, and systems support expert can lead to significant improvements in user experience and site performance.

In this case study, we delve into the role of Dave, as consultant and developer, who was brought on board by a colleague, a freelance designer & WordPress developer, with a view to enhancing the website's functionality and scalability.

Project Overview

Working alongside a freelance designer and WordPress developer, Dave was brought in to consult on hosting and performance improvements and also provide custom PHP, JavaScript, and CSS coding support.

Key Improvements

Responsiveness: Dave worked on enhancing the website's responsiveness, particularly for smaller desktop devices. By employing CSS and JavaScript, he ensured that the site's layout and user interface elements were optimised for various screen sizes and resolutions.

Scalability: The website experienced a surge in traffic after its launch, which led to unacceptable downtime and performance issues with the previous hosting company. Dave consulted on suitable hosting providers and performance improvements, ultimately guiding the team to migrate to a more reliable and scalable hosting service.

Hosting Migration: Dave took charge of the migration process to the new hosting provider, ensuring a smooth transition with minimal impact on the website's performance or user experience. This move significantly reduced downtime and improved the site's ability to handle increased traffic.

Plugin and Error Resolution: Dave also played a critical role in resolving issues with WordPress plugins, debugging hard-to-fix bugs, and integrating Sentry error and exception tracking. This integration proved invaluable in identifying and resolving a major issue that had been plaguing the website.

Conclusion

The collaborative efforts of Dave and his colleague led to significant improvements in the responsiveness, scalability, and overall performance of The English Soap Company's website. By leveraging their combined expertise in design, development, and systems support, they were able to optimise the site for both user experience and traffic growth, setting the stage for the company's continued success online.

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